It is fashionable to design and build in parallel — sprint zero, moving tickets, whatever gets code on screen fastest. We work the other way: every page of a project is designed, reviewed and approved before production code begins. Unfashionable, and it works.
Ambiguity is the expensive part
Code is cheap to write and expensive to rewrite. When engineering starts against an approved storyboard, the unknowns left are technical — the honest kind. When it starts against a “vision”, every gap gets filled by whoever is typing, and the gaps surface at launch week as surprises.
The storyboard is also where clients do their best thinking. It is much easier to react to forty finished screens than to a wireframe and a promise. Approval becomes a real decision instead of a hopeful nod.
Discover, concept, storyboard, build, test. Five stages, in order, each one reviewed. No drift from the idea you arrived with.
— THE WEB ADDICTS / BEIRUT · DUBAI