PROJECT 21 — CORPORATE WEBSITE / CATALOGUE
ABA MEDICAL
A corporate platform for Ali Bin Ali Medical, presenting Qatar's full-spectrum healthcare distributor across every division, project and partnership in one place.
The brief.
We designed and developed ABA Medical's digital home, taking a business that spans turnkey hospital projects, surgical and diagnostic supply, imaging, biomedical service and well-being, and giving each division room to speak without fragmenting the group. A delivered-projects portfolio carries real installations with client, location, year and division attached, a news and media stream keeps partnership launches current, and a careers channel and multi-route contact desk sit behind a single, calm corporate identity.
WHAT WE DELIVERED
- 01Business division architecture
Six divisions modelled as a repeatable content type, each with its own landing, imagery and cross-links, so the group reads as one company rather than six brochures.
- 02Project portfolio system
Completed installations published as case entries carrying client, location, year and contributing divisions, with a gallery and share controls on every project.
- 03News & media hub
Launches, partnerships and events published on a dated timeline with social sharing, giving the commercial team a channel they control.
- 04Careers channel
Open roles published and applications routed to HR without development involvement.
- 05Multi-route contact desk
Call, email and social presented together above a qualified enquiry form with file attachments for tender and specification documents.
- 06Coverage mapping
An interactive map placing the group's reach across the region for partners arriving from outside Qatar.
- 07Structured content modelling
Divisions, projects and articles modelled as related types so content stays consistent and cross-linked as the catalogue grows.
- 08CMS
Centralized publishing of divisions, projects, news and roles without development support.
INTERFACES
