PROJECT 27 — E-COMMERCE
BIANCA SARA
An occasion wear storefront for Bianca Sara, carrying a Lebanese evening-wear label to international buyers in a single, image-led shopping path.
The brief.
We designed and developed Bianca Sara's e-commerce platform, built on the understanding that in occasionwear the photograph is the product page. Editorial imagery runs edge to edge against near-black, product galleries carry autoplay video beside stills, and the interface recedes until it is needed. Underneath sits a complete commerce stack — faceted filtering, size guides, coupon codes, VAT-aware totals, saved addresses and a three-step checkout — served worldwide in USD from a single catalogue.
WHAT WE DELIVERED
- 01Editorial commerce art direction
A near-black canvas with edge-to-edge campaign photography, letting garment imagery carry the page while the interface stays out of the way.
- 02Video-enabled product galleries
Autoplay garment video presented alongside stills in one gallery, so movement and drape are shown where a static photograph cannot.
- 03Category & filtering system
Long dresses, short dresses and sets modelled as categories with faceted filtering and sort controls over a growing catalogue.
- 04Size & fit tooling
Per-garment size selection backed by an inline size guide, reducing the exchange rate that occasionwear normally carries.
- 05Cart & promotion engine
Coupon code redemption with VAT-aware subtotals and shipping thresholds resolved live in the order summary.
- 06Three-step checkout
Delivery, payment and confirmation across a linear path, with labelled saved addresses and cascading country, region and city selection.
- 07Live chat integration
Persistent chat placed against the buying journey, so a styling or sizing question never costs the sale.
- 08CMS
Centralized publishing of products, collections, imagery and pricing without development support.
INTERFACES
