PROJECT 26 — E-COMMERCE
FLEURS DU LIBAN
A farm-to-door flower shop for Fleurs du Liban, taking blooms cut in the fields to a scheduled delivery in Beirut and across the country.
The brief.
We designed and developed Fleurs du Liban's storefront, built for the awkward reality of selling flowers online: stock changes with the harvest, gifts go to someone other than the buyer, and the delivery date matters more than the checkout. So bouquets carry size variants and care notes, subscriptions run on a four-week rhythm, custom orders open a WhatsApp conversation with an open price field, and checkout separates recipient from sender, offers farm pickup against delivery, and asks for the message that goes on the card.
WHAT WE DELIVERED
- 01Gift-aware checkout
Recipient and sender addresses captured separately, with a personal card message, so the buyer is never confused with the person receiving the flowers.
- 02Subscription commerce
Multi-week flower subscriptions with delivery-day selection, hold-for-pickup rules and terms surfaced before the order rather than after.
- 03Bouquet variant system
Size options tied to stem counts, care instructions and seasonal availability, modelled so a changing harvest does not break the catalogue.
- 04Custom order flow
An open-price product paired with WhatsApp routing and stated hours, letting the farm quote bespoke arrangements without the customer leaving the store.
- 05Delivery & pickup logic
Paid delivery set against free farm-market pickup, with a date picker and availability messaging built into the same step.
- 06Floral services presentation
Event and contract work given its own route, for enquiries that were never going to fit inside a basket.
- 07Brand & farm storytelling
The farm's earth-friendly practice carried through photography and copy, so provenance sells alongside the product.
- 08CMS
Centralized publishing of bouquets, subscriptions, services and content without development support.
INTERFACES
