PROJECT 16 — CONFIGURATOR / CORPORATE WEBSITE / CATALOGUE

212

A model launch platform for 212 in Lebanon, carrying a new off-road marque from first video impression to a booked test drive.

INDUSTRYAutomotive / Off-Road Vehicles

PLATFORMSCorporate website, Content management system

LIVEVISIT PROJECT ↗

RELATED SERVICE

The brief.

We designed and developed 212's Lebanese launch platform, built to introduce a marque nobody knows yet. Full-bleed video opens the site, then the T01 resolves into a configurator where exterior, interior, specification and highlight views switch in place across three trims. A 360-degree exterior viewer, a draggable interior comparison and hotspot-annotated cabin photography let a buyer inspect a vehicle they have never seen in person, and four separate lead routes — test drive, quote, service and general enquiry — stay one tap away throughout.

WHAT WE DELIVERED

01
Trim configurator
Exterior, interior, specification and highlight views switching in place across three trims, with dimensions and capability figures bound to the selected variant.
02
360-degree vehicle viewer
A drag-to-rotate exterior view with compass orientation, letting a buyer walk around a car that is not yet on the showroom floor.
03
Interactive cabin hotspots
Annotated interior photography where each marker opens a detail panel, explaining the cabin without handing over a specification sheet.
04
Comparison slider
A draggable divider between exterior and cargo views, putting two states of the same vehicle inside one frame.
05
Test drive & service booking
Separate booking flows for driving and aftersales, each routed to the right desk with dealership selection built in.
06
Quote request with trim selection
A visual trim picker inside the enquiry form, so a lead arrives already qualified to a variant rather than a model.
07
Persistent conversion rails
Fixed test-drive, call and WhatsApp controls carried down every page, keeping intent one tap from action.
08
CMS
Centralized publishing of models, trims, specifications, locations and news without development support.