PROJECT 15 — CONFIGURATOR / CORPORATE WEBSITE / CATALOGUE
212
A model launch platform for 212 in Lebanon, carrying a new off-road marque from first video impression to a booked test drive.
The brief.
We designed and developed 212's Lebanese launch platform, built to introduce a marque nobody knows yet. Full-bleed video opens the site, then the T01 resolves into a configurator where exterior, interior, specification and highlight views switch in place across three trims. A 360-degree exterior viewer, a draggable interior comparison and hotspot-annotated cabin photography let a buyer inspect a vehicle they have never seen in person, and four separate lead routes — test drive, quote, service and general enquiry — stay one tap away throughout.
WHAT WE DELIVERED
- 01Trim configurator
Exterior, interior, specification and highlight views switching in place across three trims, with dimensions and capability figures bound to the selected variant.
- 02360-degree vehicle viewer
A drag-to-rotate exterior view with compass orientation, letting a buyer walk around a car that is not yet on the showroom floor.
- 03Interactive cabin hotspots
Annotated interior photography where each marker opens a detail panel, explaining the cabin without handing over a specification sheet.
- 04Comparison slider
A draggable divider between exterior and cargo views, putting two states of the same vehicle inside one frame.
- 05Test drive & service booking
Separate booking flows for driving and aftersales, each routed to the right desk with dealership selection built in.
- 06Quote request with trim selection
A visual trim picker inside the enquiry form, so a lead arrives already qualified to a variant rather than a model.
- 07Persistent conversion rails
Fixed test-drive, call and WhatsApp controls carried down every page, keeping intent one tap from action.
- 08CMS
Centralized publishing of models, trims, specifications, locations and news without development support.
INTERFACES
