PROJECT 01 — MARKETPLACE / E-COMMERCE / CORPORATE WEBSITE
ABC
An enterprise marketplace for ABC, connecting multiple vendors and warehouses through consolidated fulfillment, flexible payments and unified delivery.
The brief.
We designed and developed ABC's end-to-end ecommerce marketplace, bringing products from multiple vendors and departments into one customer experience. Behind the storefront, the platform coordinates inventory across multiple warehouses, routes items through consolidation centers, combines eligible orders into consolidated deliveries, and gives ABC's teams centralized control over products, brands, orders, fulfillment, payments and customer service.
WHAT WE DELIVERED
- 01Marketplace platform engineering
A multi-brand commerce architecture bringing products from hundreds of independent brands into one catalogue, one cart and one checkout.
- 02Faceted search & merchandising
Filtering across department, category, brand, colour and size with applied-filter state and sorting, engineered to stay fast over a department-store-scale catalogue.
- 03Brand directory & in-mall locating
An A–Z brand index with search, where every brand carries both a shop route and a "discover location" route telling the customer which mall stocks it and where to find it inside.
- 04Consolidation centers
Items from different vendors and warehouses are routed through consolidation centers for coordinated fulfillment.
- 05Promotions & promo code engine
Campaign pricing and markdowns applied across brands, with promo code validation and redemption at both cart and checkout.
- 06Checkout & delivery orchestration
One checkout offering express same-day delivery within a defined zone, standard delivery, and click & collect from a branch — each with its own rules, timing and cost logic.
- 07Multi-location inventory orchestration
Stock reconciled in real time across malls and warehouses, with routing logic deciding where each item in an order is fulfilled from.
- 08Consolidation & fulfilment logic
Items from different brands and locations routed through consolidation centres and combined into single deliveries wherever eligible.
- 09Loyalty Program
The group's loyalty programme integrated into the customer account and carried through the shopping journey.
- 10CMS & operations tooling
Centralized administration of products, brands, vendors, orders, fulfilment, payments, promotions, services and customer support.
INTERFACES
