PROJECT 10COMMERCE BOOKING / CATALOGUE

A&S CHRONORA

A boutique platform for A&S Chronora, carrying Lebanon's official Rolex and Tudor retailer from collection browsing to a booked appointment and a certified pre-owned intake.

Project interface
INDUSTRYLuxury Retail / Watchmaking
PLATFORMSCorporate website, Content management system

The brief.

We designed and developed A&S Chronora's digital presence inside the tightest constraint in luxury retail: two mandated maisons, each with its own guidelines, sharing one boutique. Rolex and Tudor sit as official retailer plaques in a fixed header while the house identity holds everything between them. Watches are not sold through a basket here — they are browsed by collection, then converted through an appointment with real availability, or through the Rewind programme, where an owner submits their own timepiece against a structured photo guide. A curved heritage timeline, a split service presentation and a dated event record complete a site built for a category where the sale finishes in the room.

WHAT WE DELIVERED

  • 01
    Dual-maison brand architecture

    Rolex and Tudor retailer systems held in one header and one house identity, each respected to guideline without either overwhelming the boutique's own voice.

  • 02
    Collection catalogue & predictive search

    Type-ahead search resolving across both maisons' collections with model imagery, so a visitor arriving by reference finds it before finishing the word.

  • 03
    Three-step appointment booking

    Purpose, date and time, and contact captured in sequence against a live availability calendar, so a boutique visit is confirmed rather than requested.

  • 04
    Certified pre-owned intake

    The Rewind programme built as a structured submission — owner details, model reference, accessories and a guided photo standard — turning trade-in enquiries into assessable records.

  • 05
    Curved heritage timeline

    A radial year-scale carrying the boutique's milestones, giving a house with real history a form that a vertical list would flatten.

  • 06
    Aftersales service presentation

    Maintenance and warranty given equal full-bleed weight with vertical typographic rules, treating servicing as part of ownership rather than a footnote.

  • 07
    Editorial event record

    Brand activations and boutique events published as a dated carousel, evidencing the maisons' presence in the market.

  • 08
    CMS

    Centralized publishing of collections, appointments, events, services and programme content without development support.

INTERFACES

Interfaces

Predictive search across both maison collections
Curved timeline carrying boutique milestones
Numbered value grid with progressive reveal
Maintenance and warranty in split full-bleed layout
Dated event carousel with peek-ahead framing
Three-step booking against live boutique availability
Certified pre-owned intake with guided photo standard
Maison-scoped expert enquiry routing
Subject-routed boutique enquiry
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