PROJECT 05 — CORPORATE WEBSITE
DIGITEK
A cinematic platform for Digitek, presenting eighty years of production and event mastery through four specialist sub-brands under one identity.
The brief.
We designed and developed Digitek's digital platform, giving a Qatari production house operating since 1945 a presence as considered as its output. The site holds four specialist sub-brands — film, events, photography and social — as distinct worlds inside one identity, shifting its own branding as visitors move between them, and puts the work itself at the centre through a searchable archive of campaigns for clients like Qatar Airways and Qatar National Bank, played back in full.
WHAT WE DELIVERED
- 01Motion-led front-end engineering
A cinematic interface built on scroll-driven animation and kinetic typography, tuned so heavy motion never costs responsiveness.
- 02Multi-brand system
Digi Films, Digi Events, Digi Tography and the social arm each hold their own world, positioning and tagline while remaining unmistakably Digitek.
- 03Adaptive brand system
Header identity and theming shift to the sub-brand a visitor is exploring, driven from one codebase rather than separate sites.
- 04Multi-brand architecture
Four specialist sub-brands held as distinct worlds inside a single platform, each with its own positioning and content.
- 05Showreel
A persistent "Watch Reel" entry point puts the studio's strongest work one click away from anywhere on the site.
- 06Search & taxonomy
Free-text search combined with category filtering across the full work archive, built to stay fast as the archive grows.
- 07Performance optimisation
Media-heavy pages delivered at speed through lazy loading, adaptive assets and tuned delivery.
- 08Lead Capture
Enquiry routes embedded across every sub-brand, directing briefs to the right specialism.
- 09CMS
Centralized publishing of work, services, brand content and news across all four sub-brands.
INTERFACES
