PROJECT 14 — CONFIGURATOR / CORPORATE WEBSITE / CATALOGUE
OMODA | JAECOO
An automotive platform for Omoda and Jaecoo, carrying two vehicle brands through one showroom journey from configuration to booked test drive.
The brief.
We designed and developed the digital showroom for Omoda and Jaecoo, holding two distinct vehicle brands inside a single platform without either losing its identity. Visitors compare the range on power, torque and consumption, move into a model's full story, build their own specification through a step-by-step configurator, and convert into a booked test drive, a service appointment or a showroom visit — with live offers and a locator carrying them from the screen into the dealership.
WHAT WE DELIVERED
- 01Dual-brand architecture
Two vehicle brands held inside one platform and one customer journey, each keeping its own identity and model story.
- 02Custom vehicle configurator
A multi-step builder carrying the customer from model to exterior colour to interior trim to a final specification, rendering each combination visually as it is selected.
- 03Booking & lead management
Test drive and service requests captured with model and showroom context, then routed to the right dealership team.
- 04Product data modeling
Models, variants and technical specifications structured so the range can be compared, filtered and extended as new vehicles launch.
- 05Location services
Sales and service networks mapped separately with addresses, hours, contact details and directions on an interactive map.
- 06Campaign & offers management
Live promotional offers published per model and brand with pricing, terms and warranty detail, changed as campaigns run.
- 07Performance & SEO engineering
Image-heavy showroom pages delivered at speed with structure and metadata built for search visibility.
- 08CMS
Centralized publishing of models, offers, news and campaigns across both brands.
INTERFACES
